IN THE CYCLE

Get in the know. Get in the cycle.

Fashion used to abide by the 20-year rule wherein trends followed a near cyclical pattern. What was in 20 years ago, came back into style around 20 years later. Nowadays, with the rise of hundreds of niche aesthetics, subcultures and subsequent trends, the 20-year rule is officially out. The trend cycle is getting shorter and shorter, making it harder to keep up with. On In the Cycle (ITC), you can find information on what's currently in style, trend predictions for up-coming seasons, and for those of you who don't follow trends - articles on niche subcultures around the world. It's our mission to keep you in the loop, and therefore in the cycle.